Who do you work for?

As artists, we have a big decision to make every day... What kind of work are we going to make?
Art is not just a pretty picture. It has to be more. We have to make it more. That is our job. What does it say? Why are we making it? Who is it for? In essence, who do we work for?
If we plan to make a living at making our art, we'd better hope that someone likes it enough to spend money to pay for it. We have to keep this aspect in mind but is not the most important thing. Maybe we work for them, the buyer. The galleries who sell our works, they know what sells. They know the clients and what they are looking for. Maybe we work for the galleries. The truth is that clients who will buy your work are looking for you and what you have to say. The galleries are selling you and your unique ideas. If you have nothing to say, what is you are selling. What are they buying? Just a picture?
You work for you. Let me express that again because it is very important. You work for you... and you owe it to yourself to be you in your art. Without you, your art is just a picture and not worth a thing. If your art is you, then it is worth everything. Be you. Be an Artist.